Daily shootout was a free-to-play game where customers could win free bets initially introduced for the 2022 Men's Football World Cup.

The purpose was to increase customer engagement for the tournament and to drive customers to the site every day of the tournament rather than just for high profile matches.

The game was part of a high profile TV and Billboard advertising campaign, resulting in a £18 million profit attributed to the game.

The Frontend was written in React, the ball movement using SVG animation.

The Backend for Frontend consisted of a Node.js based API which checked if the customer had opted in to the promotion and called a different service to see if the customer had won and the amount won.

On a win a message was sent to a Kafka topic, which a separate application read to redeem the bet with another separate service owned outside of the squad. This was run as a background service so as not to slow down the in-sync call from the Front End to the aforementioned API.

A PHP based CMS tool was written so the number of free bets available per day could be managed by administrators taken out of an overall pot of prize money for the tournament, which was £30 million pounds for the 2022 World Cup.

Another PHP based CMS tool was created to control certain content within the game, again to be controlled by administrator(s).

The following contains a video walkthrough and screenshots of the User Interface.

Video walkthrough of a win

Video walkthrough of a loss

Login

Play

Gameplay

Game win

Game loss

Win page

Loss page